A mobile billboard campaign is as simple as putting a sign for your business up and hoping it attracts new customers. While there is nothing wrong with this strategy, there are some simply steps you can take to really strengthen the message of your mobile billboard campaign in order to attract people to your business.
Step One: You Need to Have a Goal in Mind
Branding is a vital part of having an effective mobile billboard campaign. You want to increase awareness every time someone looks at your mobile signs. There is no reason for you to worry about what the final result of your billboard will be at this point. Your main goal with branding needs to be exposure. You want people to see your logo or company name and recognize it. You want them to remember your company and what it has to offer. When someone looks at your billboard they should know instantly it belongs to your company.
Another important goal to have with your advertisement is a specific call to action. What do you want people to do after they look at your advertisement? Should they be calling you? How about visiting your website? Is the intention for them to stop by the store? Your billboard should clearly be telling the people who look at it to do something.
Step Two: Utilize Phone and Website Tracking
Phone tracking makes it possible for you to instantly keep up with your mobile billboard campaigns. It is vital for you to set up some kind of system to track any call to actions involving phone calls or text messages. You can even set up a tracking system for your website using an analytical program of your choosing. Tracking how people respond to the call to action on your website is vital for learning more about your potential customers. This is how you figure out what people like and do not like about your business based on how they respond to your advertisement. You can learn about the demographics of the people who respond to the advertisement. If you have more than one different mobile billboard, you can even learn which billboards people are responding to more often.
Step Three: The Right Colors
Choosing the right colors is huge because different colors impact the way people think. The color red, for example, is associated with war, fire, passion and love. In advertising, the color red is used to stimulate energy or erotic feelings from the viewer. The color blue, on the other hand, is associated with wisdom, faith, and truth. Blue is commonly used when advertising clean products or products involving water and air. It is also a color you should avoid when advertising food or cooking because it is known to suppress your appetite.
With these three steps, you should have no trouble developing a successful mobile advertising campaign. Just remember to set goals, track your progress, and use the right colors. For ideas, visit sites like http://www.mobilesignrental.ca.